Phuket’s west coast is lined with glorious sandy beaches. Kata, just south of touristy Patong, is the more sedate and friendly cousin with fewer crowds and more character. Although still popular with tourists, as is apparent with the number of hotels and resorts lining the beach, the atmosphere here is comparatively relaxed and more casual.
Kata has two beaches separated by a headland. The main beach, Kata Yai, is lined with local eateries and back alleys full of interesting shops and cafés. Kata Noi (Little Kata) is a mini version of the same. Things to do in Kata include spending time on the beaches which are both spotlessly clean, with a good selection of water sports being available here, along with the opportunity to rent snorkels, bodyboards and dive gear. Evenings see the locals playing volleyball on the sands, and an impromptu game of soccer may erupt at any time.
A wide selection of international and Thai restaurants make trips to the beach enjoyable. From the up-market Boathouse to local pizza joints, there’s something for everyone at Kata. You don’t need to venture far for a spot of shopping, as you will find everything in the vicinity from tailors to trinkets vendors offering a wide range of tourist paraphernalia.