While Niseko is renowned the world over for its powder snow, and Japan is said to be most beautiful during sakura (cherry blossom), locals will tell you a secret that not many tourists know. It is perhaps the world’s best-kept secret that it is in autumn, when Japan’s countryside truly shines. The leaves changing colour as fall approaches, a slight nip in the air, and autumn produce hitting the wet market, all of this makes for a magical vacation before the crowds descend on the slopes.

Besides the beauty of its countryside, Hokkaido’s produce is what has gained the island a reputation few places in the world enjoy. It is only natural then, that Niseko in recent years developed a vibrant food scene of Michelin star status. Most of these world-class restaurants are booked solid through the winter months. But if you want to get a taste of Hokkaido’s best gourmet food, the autumn food festival in Niseko is the best place to do so.

Niseko Autumn Food Festival

As summer fades and the fiery tapestry of autumn unfolds across Hokkaido, Niseko sets the stage for one of its most beloved seasonal gatherings: the Niseko Autumn Food Festival (NAFF). Scheduled for mid-September 2025, this four-day event once again promises an immersive feast of flavours, entertainment, and sustainable celebration.

When & Where

  • Dates: Expected in mid‑September, aligning with Japan’s Silver Week

  • Time: Typically 3–9 pm on Thursday–Friday, and 11 am–9 pm over the weekend

  • Venue: The bustling intersection at Hirafu Village—opposite Rhythm Japan—features pop‑up food stalls and a family‑friendly layout

The event showcases Niseko’s best restaurants and bars, where visitors feast on all the dishes famed from this region, in a relaxed and casual setting. The Niseko Autumn Food Festival is an opportunity to not only sample all kinds of local food but also to meet people and celebrate their way of life. Flavours from beyond Niseko are also featured.

Also Read: Niseko Autumn Food Festival 2024

  • Fresh local produce

  • All smiles with the iconic mascot, Jagata-kun

  • A safe and contactless venue

  • Niseko Gourmet team

  • A fabulous experience with friends

  • What’s a festival without live entertainment?

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Photo credit: Niseko Tourism

Event-goers work off their calories by dancing the night away at the after party. Held 9pm onwards each night, the venue changes every year. This is where guests groove to the latest tunes as they sip on refreshing beverages on offer.

Tips for First-Time Visitors

  1. Arrive early on weekends to enjoy popular stalls and cooking demos comfortably.
  2. Bring reusable utensils/cups—environmental mindfulness is a festival hallmark.
  3. Dress for evening chill; autumn nights dip below 10 °C (50 °F).
  4. Combine experiences: schedule leaf-viewing hikes or onsen sessions for a full day in Niseko.

Why It’s a Must-Visit

The 2025 Niseko Autumn Food Festival captures the essence of Hokkaido’s autumn—where nature’s harvest, culinary creativity, and community spirit blend in a vibrant celebration. It’s an authentic taste of Niseko’s soul, perfect for food lovers, families, and travel seekers looking for a season-defining experience.

Plan ahead and make the most of your autumn experience by booking one of our private Niseko chalets in advance and be sure to check out private dinner and delectable delivery options by Niseko Gourmet.

Book Now – Click HERE